Doing any type of marketing in 2019 without SEO is considered madness. Google alone receives over 63,000 searches per second on any given day. Bearing that fact in mind, all modern businesses are focused on the same thing: grabbing a small, but relevant piece of that juicy pie for themselves.
Even though most digital marketing experts tend to talk about SEO as one of the most cost-efficient online marketing strategies you can pursue in 2019, SEO was a total nightmare just a few short years ago.
Business owners and entrepreneurs avoided SEO altogether because it either seemed too complex, or because they simply didn’t understand it.
Today, there’s no mystery. When it comes to SEO, in theory, you can do everything yourself—especially if you don’t run a huge e-commerce website. When it comes to basic optimization, there’s no magic or mystery to it anymore. The rules are clear as daylight and there are numerous great tools out there that could help you easily crush the competition in this domain.
The Google Chrome web store alone offers a great variety of SEO tools that could help you successfully optimize almost every aspect of your page and website. In the following segments of this article, we at Traffic Mansion would like to take you with us into the depth of the Google Chrome web store and share with you some of the very best SEO extensions you need to add to your browser ASAP.
1. MOZ Bar
Let’s start with the basics. When it comes to SEO, MOZ is definitely one of the most popular brand names in the industry. The company was founded in 2014 by Rand Fishkin and Gillian Muessig, and quickly rose to stardom.
Even though this software company offers some more complex SEO tools, they also have a sweet Chrome extension called simply MOZ Bar.
The MOZ Bar allows marketers to get instant SEO insights about different websites or search engine result pages (SERPs) without leaving their web browser.
In addition to numerous metrics that focus primarily on backlinks, The MOZ Bar can also help marketers follow their website’s domain authority and page authority. These metrics are particularly important because they directly show how specific SEO strategies are influencing your authority and visibility online. The MOZ Bar Chrome extension is a must-have for all affiliates who rely on search to help them get inbound leads.
2. Page Analytics by Google
Everyone who does marketing uses Google Analytics to analyze their website’s traffic and track the performance of individual pages.
Google Chrome’s Page Analytics extension is built with a purpose to help users to get to that type of information even faster.
Page Analytics extension is basically a light version of Google Analytics that lets users see how customers interact with web pages without leaving the page. Users can see who clicks and who doesn’t click on their links and pages. They can track and analyze the following Google Analytics metrics in real-time through this extension:
- Unique pageviews
- Average time on page
- Bounce rate
- Exit rate
- Number of active visitors
This is more than enough information to help users quickly see what’s working and what’s not with their website and how to optimize its layout, improve user experience, and increase conversions.
3. Google Analytics URL Builder
Google Analytics URL Builder is another great Google Analytics extension.
This simple piece of software allows users to tag specific URLs they want to track in Google Analytics Campaign reports. It’s great for affiliate marketers who create multiple campaigns for many products and are interested in knowing how specific approaches are working with their audience.
The URL builder is quite easy to use. All you have to do is click on the tools icon, (which looks like a shopping cart) and the builder will then automatically capture the current URL of your webpage. Once that is done, you will need to complete a form that asks you about specific details of the link like: source, medium, campaign, etc.
Once you’re done with the form, the URL builder will generate the final tagged URL, which you can then share through your social media accounts and track it independently using Google Analytics. Easy peasy.
SEOquake is a Google Chrome extension created by SEMRush that shows users important metrics such as Alexa Rank, Google Index, Bing Index, and more.
This free extension contains several different tools. Depending on which specific SEO goals you’re pursuing, SEOquake has something of value to offer to you.
Most users use SEOquake for analyzing specific keyword difficulty, setting parameters for search queries, and doing SEO audits for web pages.
Once you install SEOquake, an additional toolbar will appear at the top of your browser window. On it, you will see the tool’s core metrics. Most of them can be customized. You can add and remove specific metrics, depending on your goals and interests.
SEOquake also has a SERP bar which, once you install it, will appear below each SERP result. This specific feature is great for affiliate marketers because it provides them with detailed metrics associated with each listing. It also makes it possible to export results and get detailed results about specific competitor pages you’re interested in analyzing.
But that’s just the tip of the iceberg. SEOquake has much to offer. In addition to the SERP bar, the extension comes with a great SEO Audit tool, the Keyword Density report, Internal/External Link analysis, and even social metrics. It’s something that you simply must add to your browser!
As we mentioned numerous times before on this blog, links are the heart and soul of SEO. Without a steady flow of high-quality, contextual links pointing back to your website and pages, you can’t really get ahead in this game.
Links make an enormous impact on a specific website’s position in SERP. They are the most effective resource for improving one’s website ratings in search engine listings.
However, generating tons of quality do-follow links is never an easy job. It takes a lot of effort to get a respected and relevant website to organically link back to one of your pages. That’s why it’s of great importance that you keep a close eye on the links you already have and make sure that they’re always alive and well.
LinkMiner is a great Chrome extension that can help you with this specific task. The tool makes it possible for users to easily get their hands on the link and social data of any link on a specific page. With this simple piece of software, you can keep a close eye on the status of links on your individual page and learn how to improve the visibility of your resources.
This specific tool is especially great for affiliate marketers who invest in broken link building. With LinkMiner, you can search pages for broken links, pull metrics about those links, and find great opportunities where you can reach out to web admins and ask them to replace the broken resource with one of your own links.
Over to You
Thank you for taking the time to read our blog post. As you can see, there are many grade-A tools you can use for free to help you elevate your SEO game to the next level without having to switch tabs in your browser.
Of course, this is just the tip of the iceberg. There are many other great Chrome SEO extensions out there that we didn’t mention in this post; these are just some of the best ones we use at Traffic Mansion. With that being said, we invite you to explore Google Chrome’s web store and search for tools that could also be of great use for you. In the near future, we plan to write more about these amazing free utilities and all the treasures that you can find in the Google Chrome’s web store.