In 2019, every good affiliate marketing campaign is powered by great content. It doesn’t really matter in which niche or industry you operate; it’s safe to assume that most of your customers don’t randomly pull out their credit cards and burn their hard-earned money on stuff they don’t need or understand—especially when that stuff costs more than a couple of dollars.
Customers today require information to help form their purchasing decisions. Regardless of the value of the service or item they’re looking to buy, modern shoppers first search for educational and informative content to help them get better acquainted with what they’re interested in buying.
Without investing in the creation of that kind of educational content, affiliate marketers will have a difficult time capturing the attention of their potential customers. Without customer attention, marketers won’t be able to build the like-know-trust factor, which will negatively affect their affiliate sales.
Having all this in mind, it’s safe to say that creating grade-A content is a must for affiliate marketers. But we’re not just talking about blog posts and specific landing pages that in great detail list and explain the benefits of particular products and services. We’re talking about webinars, podcasts, videos—the works!
Taking a Closer Look at Video
Video content is extremely important for affiliate marketers in 2019. In this day and age, a lot of Internet users love to consume information through this format.
In the time it took you to read the first couple of paragraphs of our latest blog post, hundreds of hours of new video materials have been uploaded on YouTube alone. According to the company’s statistics, people watch one billion hours of videos on YouTube every day and generate billions of views.
And that’s just YouTube. What about other platforms that host other types of video content, as well?
If you want to succeed as an affiliate marketer today, it’s imperative that you diversify your content and experiment with different types of materials and formats. In the following sections of this article, we at Traffic Mansion are going to solely focus on video content and list the best types of videos you should incorporate in your content strategy.
Vlogs are cost-effective, personality-driven, and quite possibly the best type of video content for generating engagement from your desired audience.
They are lean and they immediately get people hooked because they don’t feel intimidating or overly scripted.
Slowly, more and more businesses have started to make vlogging part of their content strategy. For example, Gary Vaynerchuk has started to vlog quite regularly. His vlog is called DailyVee. In each episode of his vlog, Gary films what he does at work and shares it with his audience. He tries to give his followers a glimpse into his day-to-day activities and bring them closer to his brand.
Even though vlogging is currently growing in popularity, it’s important to know that this is not a new concept. YouTube influencers have been vlogging for years. They have become experts at producing engaging content about many different topics. Just look at Cassy Nestat, for example.
Apart from writing new, authority content for your blog, as an affiliate—you can grab some quick wins along the way if you start vlogging.
Vlogging is a great medium for sharing your daily journey because of its intimate nature and how easy it is to build a relationship with your audience. Regardless of what you do in your daily work routine, people will certainly be interested in learning more about you as a person and how you see yourself and your business.
Our advice is to give vlogging a chance. The results might surprise you.
Hosting influencers from your industry on your website or YouTube channel could do wonders for your brand. It could help you get discovered by new audiences that have a high potential of becoming your future customers.
In addition, hosting influencers can help you build authority in a specific niche or market. If a certain “big shot” is willing to talk to you and appear in a video with you, people will start to think of you as an equally important figure. So to say, “their influence will rub off on you.”
Just like vlogging, doing video interviews doesn’t require a big budget. As an interviewer, your main objective is to get your subject to talk and guide the conversation in the right direction. You should never talk more than your interlocutor and you should never form your question in a way that makes your subject reply with a simple yes or no.
Interviews can be an easy way to produce content rapidly. By inviting guests to an interview series, you can leverage their knowledge to create content for you.
Another benefit of doing interviews is exposure. If you do a good job and create quality interviews, it’s safe to assume that your guests are going to share them with their audience, too. This could help you build your number of email subscribers, backlinks, and, as said before—increase the overall value and recognition of your brand in the industry.
Just like vlogs and interviews, webinars are high-value, low-cost endeavors that can be done with little to zero funds.
To run a successful webinar, you don’t need actors, a detailed script, a high-end production team, and expensive gear. All you really need is an engaging agenda and a simple program to help you record, host, and share your webinar.
There are dozens of free and paid software solutions you can easily find online to help you host webinars. Most people use Google Hangouts and YouTube Live for such activities but there are also other, more complex solutions you could use for a couple of bucks.
Most companies run their webinars like standard Q&A sessions with clients, product demos with participating customers, and roundtable interviews with thought leaders in the industry. But you can do what you want here. There are no rules, as long as your webinars generate interest from your target audience.
Most companies use this type of content for generating more leads. They usually drive people to a webinar with paid marketing and then try to push them down the funnel.
If done right, webinars can be a persuasive gateway to your blog content. You can use webinars to drive leads to a consultation call, or sell them another product in an email series.
4. Product Reviews
Every affiliate has the same job: to promote someone else’s product or service for a commission. In order to do that, affiliate marketers need to really sell that product. They need to advertise it smartly and to the right audience.
That’s not all, however. In order to get someone to bite, affiliates need to do much more besides creating and promoting ads. First and foremost, they need to make sure that their target audience understands the value of the products and services they’re trying to sell.
That’s often easier said than done, especially if the affiliate is promoting a more complex product.
Most people don’t really have the time and patience to read 3,000-plus-word articles about all the features and benefits of owning specific products.
That’s where product review videos come to shine.
Even though this type of content usually works for tech blogs, it could be of great use for affiliate marketers as well—especially those who have decent personal brands and share their expertise with their followers.
If you have an audience that trusts you, you’re actually doing them a favor by reviewing products that they might find useful. They can rely on your recommendation instead of having to figure things out for themselves.
Of course, this only works if you promote quality products that you personally feel are worth the money, not everything that falls in your lap.
It’s a win-win scenario for those who truly care about their brand and audience.
Over to You
Thank you for taking the time to read our latest blog posts in its entirety. We hope it helped you understand what type of video content could help you elevate your affiliate marketing business to the next level.
As you can see from everything written in this post, video is huge right now and not taking advantage of all this platform has to offer is basically a content marketing crime. For the first time ever in history, you don’t really need to spend a lot of money to create great business videos that can help you grow your brand and generate new sales. All you really need is a laptop, a simple mobile camera, and a couple of programs that you can use for free. There’s no excuse—start creating grade-A video content today!