When it comes to running an online business, a lot of people focus on all the wrong things. A vast majority of today’s site administrators and digital business owners still believe that traffic is the only thing that matters.
Their logic goes something like this: “steady stream of visitors equals potential customers who are more than willing to buy our products and services.” From their perspective, everyone who visits their site is basically interested in becoming an actual customer, so there is no need to pressure their audience into conducting certain actions with unnecessarily promos.
Wrong! The key here isn’t to generate as much traffic as possible, it’s to stimulate the RIGHT type of audience to do more than just visit your domain. The goal here is to engage people (those that have a high potential of becoming your users, consumers, or customers) and smoothly guide them through your marketing funnel.
It’s all about familiarizing yourself with your audience’s behavior, analyzing your current traffic and sales funnel, and eliminating all the obstacles that usually interrupt your visitors on their journey to becoming your actual paying customers.
That sort of thing is called conversion rate optimization, or CRO.
The Case for CRO
Regardless in which niche or market you operate, conversion rate optimization is something that you always need to keep in mind.
This is the cornerstone on which you should be building your brand across cyberspace.
Successful brands and companies have seen huge wins with testing and optimization. President Obama raised an additional $60 million. Smartwool boosted RPV by 17 percent. The Guardian increased subscriptions by 46 percent.
These are just some of the examples.
With more companies adopting optimization as a major component of their digital marketing strategy, the last thing you want to do is get left behind.
So, What is CRO, Basically?
Conversion rate optimization is a structured and systematic approach to improving a certain site’s performance by analyzing current traffic and user behavior, and doing everything in your power to meet your set objectives and KPIs.
Conversion optimization should have a symbiotic connection to your every digital marketing activity.
Just as no restaurant should go into business without having a grill and a good enough chef behind it, digital marketers and web administrators shouldn’t really invest any money into promoting a certain site or business online, if it doesn’t have a fully optimized marketing funnel.
The Core of it All
Getting tons and tons of people to visit your site means nothing for your business if you don’t really have an effective strategy for how to influence them to take desired actions.
Even though it sounds easy, converting site visitors into actual users/buyers isn’t really a simple task. There are a lot of variables that come into play. First and foremost, most people need to be engaged in every step of the process.
They won’t do anything unless you tell them to do so; especially your most trustworthy visitors.
A lot of businesses don’t really know their customers, nor why someone actually converted via their site. They all do it by their hunch. That’s why most of today’s entrepreneurs are experiencing extreme difficulties in keeping their businesses lucrative online.
CRO is all about using actual data to figure out what users are looking for when they land on your site and pages, and how to give it to them. This sort of practice takes many different forms. Sometimes it is about making your call-to-actions more appealing, other times it is about removing or relocating unnecessary, complicated, or time-consuming steps from your sales funnel.
In the following sections of this article, we’re going to focus on the latter.
Eliminating Clutter From Your Funnel
As a company that specializes in producing the best converting dating offers on the Web, we pay extra attention to all the details that drive people away from industry sites.
Traffic Mansion is all about conversion rate optimization and doing whatever needs to be done in order to stimulate user engagement and make the overall experience of using a certain site as intuitive and pleasant as it possibly can be.
Having written all that, in our line of work, nothing has a worse effect on conversions than unnecessary fill-in forms. This of course is a big problem because data gathered through these forms is essential for businesses.
The Problem With Fill-In Forms
Our rich experience has taught us that filling out forms on websites is everyone’s least favorite activity; especially if the users have to do it all the time. If the users want to register on more than one site in a specific niche, they always have to go through the same process of writing down their email, phone number, yadda yadda yadda…
It’s a mundane task that often annoys people. This is where conversions usually break. There are numerous different reasons why people won’t fill out a landing page form:
- The form is too long;
- The landing page is too generic;
- The reasons for filling out a form aren’t really clear enough;
- There are too many options on the page;
- Some of the fields in the form feel invasive.
The list could go on. The only thing that we need to keep in mind is that people hate filling in forms and that we need to do our best to make this process easy for them. That’s why we have developed an email passing system.
Email Passing and Encoding
As you probably know, Traffic Mansion has a special secret weapon, called “The Optimizer.” It represents our in-house smartlink technology that takes the whole game of affiliate marketing to the next level.
Not only does it rotate our offers, but it also places a series of pre-landers into autorotation, for guaranteed, improved user experience.
It uses the smartlink approach to determine whether the user who is clicking on a specific link has visited a certain landing page in the past, so the system can present him or her with the next best performing offer available in a specific niche that’s of interest to him or her.
That’s how we keep our current customers in the loop and provide them with relevant options, so they can keep spending money on our services.
The Optimizer is all about providing the user with the right offer and eliminating unnecessary offers from the rotation where the user has already converted.
In order to make every click count and eliminate low quality traffic from the sales funnel, The Optimizer combines the smartlink approach with email passing and geo redirection.
This is How the Email Flow Works
The smartlink setup makes it possible to pass emails via text, base64 or MD5 hash. The idea behind this is to take up the desired text or binary data as an input, and generate a fixed size “hash value” as the output.
Thanks to this feature, when users click on an affiliate link, they won’t be taken to a landing page where they have already converted. For example, let’s say we are promoting DatingSite1 and a user, who is already a member of that site, clicks on our affiliate link. A smart link technology will detect the user’s email address, register that he or she is already a member, and automatically redirect him or her to, for example, DatingSite3, the next relevant offer for that specific user.
Thanks to the email passing solution, user’s data will already be pre-filled on that page, and all he or she will need to do in order to register to DatingSite3 is confirm his or her information with a single click.
Easy as pie!
Email passing does wonders for returning users and makes great use of the existent user data. By removing major unnecessary steps from the onboarding process, the email passing technology increases DOI conversions to an unbelievable level!
Over to You
Thank you for taking the time to read this article from top to bottom. I hope it helped you understand all the benefits that come with using our smartlink technology and email passing. If you want to truly optimize your conversion rates and eliminate all the interruptions from your funnel, you need to think about your users and all those tiny unnecessary things they hate doing. Believe it or not, they are the actual things that often stand in your way of generating more sales and users on your site.